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Here is an article by combining an excerpt from the Book- How BJP Wins by Prashant Sha and the authors' analysis of BJP's performance in recent times. This book is covering varied perspectives on the BJP and how it has consistently worked in the past decade to be the number 1 or the default party in the country.  The BJP through the Modi wave swept the 2014 elections primarily through, Gujarat Model. The idea of Modi's victory came not only from the Gujarat model. It has already been talking but one of the primary reasons that gave BJP the momentum was the failure of UPA II and the shambolic governance of the Congress Party, the allegations of corruption under the UPA, Hindutva-related issues like Article 370, Ram Mandir and the Anti-Pak rhetoric of the BJP. In 2019, anti-terror efforts such as surgical strikes and a muscular policy against Pakistan has worked alongside effective governance compared to the 2009-14 UPA misgovernance instability due to coalition. This resulte...